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An update to the Google Play Store, in which ads will appear when you open the search bar, is reportedly in testing.
9To5Google has found that the company is considering replacing recent history with ads. The change has been spotted on a device running version 33.0.17-21 of the Play Store.
The current default behavior of the search function for most users is that when activated, the four most recent searches appear as suggestions in the Android apps space.
[HEADING=1]Play Store ads[/HEADING]
For many Android phone users, browsing the Play Store for new apps doesnāt form part of their habits - instead they head straight for the search bar to look for a specific app in mind.
It could be that Google has noticed this, and is trialing a new change that could see ad exposure increase significantly.
Read more
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Also, search history may not be particularly useful for a lot of users, so it would make sense from Googleās perspective to replace it with something more financially beneficial to the company.
The rollout could be part of the latest update to the Play Store - version 33.0.17-21 - which includes a section on āNew Features to help you discover the Apps & Games you loveā.
Google isnāt the only company changing the way ads work in its app store: Appleās App Store has recently undergone some updates too. Ads are now being shown in the āTodayā tab of the App Store along with suggestions within each appās listing, which are made evident by an āAdā icon with a blue background.
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9To5Google has found that the company is considering replacing recent history with ads. The change has been spotted on a device running version 33.0.17-21 of the Play Store.
The current default behavior of the search function for most users is that when activated, the four most recent searches appear as suggestions in the Android apps space.
[HEADING=1]Play Store ads[/HEADING]
For many Android phone users, browsing the Play Store for new apps doesnāt form part of their habits - instead they head straight for the search bar to look for a specific app in mind.
It could be that Google has noticed this, and is trialing a new change that could see ad exposure increase significantly.
Read more
> The best online marketing services
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The rollout could be part of the latest update to the Play Store - version 33.0.17-21 - which includes a section on āNew Features to help you discover the Apps & Games you loveā.
Google isnāt the only company changing the way ads work in its app store: Appleās App Store has recently undergone some updates too. Ads are now being shown in the āTodayā tab of the App Store along with suggestions within each appās listing, which are made evident by an āAdā icon with a blue background.
[ul]
[li]Compare the best content marketing tools[/li][/ul]
Continue readingā¦