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Mixmax, a service that aims to make email and other outbound communications more usable and effective, today announced the official launch of its new IFTTT-like rules for automating many of the most repetitive aspects of your daily email workflow.
On the one hand, this new feature is a bit like your standard email filter on steroids (and with connections to third-party tools like Slack, Salesforce, DocuSign, Greenhouse and Pipedrive). Thanks to this, you can now receive an SMS when a customer who spends more than $5,000 a month emails you, for example.
But rules can also be triggered by any of the third-party services the company currently supports. Maybe you want to send out a meeting reminder based on your calendar entries, for example. You can then set up a rule that always emails a reminder a day before the meeting, together with all the standard info youâd want to send in that email.
[IMG alt="file-PvvXSaolpi" width="690px" height="316px"]https://techcrunch.com/wp-content/uploads/2018/08/file-PvvXSaolpi.gif[/IMG]
âOne way we think about Mixmax is that we want to do for externally facing teams and people who talk a lot of customers what Github did for engineering and what Slack did for internal team communication,â Mixmax co-founder and CEO Olof MathĂ© told me. âThatâs what we do for external communication.â
While the service started out as a basic Chrome extension for Gmail, itâs now a full-blown email automation system that offers everything from easy calendar sharing to tracking when recipients open an email and, now, building rules around that. MathĂ© likened it to an executive assistant, but he stressed that he doesnât think Mixmax is taking anybodyâs jobs away. âWeâre not here to replace other people,â he said. âWe amplify what you are able to do as an individual and give you superpowers so you can become your own personal chief of staff so you get more time.â
The new rules feature takes this to the next level and MathĂ© and his team plan to build this out more over time. He teased a new feature called âbeast modeâ thatâs coming in the near future and that will see Mixmax propose actions you can take across different applications, for example.
Many of the new rules and connectors will be available to all paying users, though some features, like access to your Salesforce account, will only be available to those on higher-tier plans.
[IMG alt="file-fLWYpnRCKN" width="690px" height="333px"]https://techcrunch.com/wp-content/uploads/2018/08/file-fLWYpnRCKN.png[/IMG]
Mixmax raises $10.35M to improve email
Continue readingâŠ
On the one hand, this new feature is a bit like your standard email filter on steroids (and with connections to third-party tools like Slack, Salesforce, DocuSign, Greenhouse and Pipedrive). Thanks to this, you can now receive an SMS when a customer who spends more than $5,000 a month emails you, for example.
But rules can also be triggered by any of the third-party services the company currently supports. Maybe you want to send out a meeting reminder based on your calendar entries, for example. You can then set up a rule that always emails a reminder a day before the meeting, together with all the standard info youâd want to send in that email.
[IMG alt="file-PvvXSaolpi" width="690px" height="316px"]https://techcrunch.com/wp-content/uploads/2018/08/file-PvvXSaolpi.gif[/IMG]
âOne way we think about Mixmax is that we want to do for externally facing teams and people who talk a lot of customers what Github did for engineering and what Slack did for internal team communication,â Mixmax co-founder and CEO Olof MathĂ© told me. âThatâs what we do for external communication.â
While the service started out as a basic Chrome extension for Gmail, itâs now a full-blown email automation system that offers everything from easy calendar sharing to tracking when recipients open an email and, now, building rules around that. MathĂ© likened it to an executive assistant, but he stressed that he doesnât think Mixmax is taking anybodyâs jobs away. âWeâre not here to replace other people,â he said. âWe amplify what you are able to do as an individual and give you superpowers so you can become your own personal chief of staff so you get more time.â
The new rules feature takes this to the next level and MathĂ© and his team plan to build this out more over time. He teased a new feature called âbeast modeâ thatâs coming in the near future and that will see Mixmax propose actions you can take across different applications, for example.
Many of the new rules and connectors will be available to all paying users, though some features, like access to your Salesforce account, will only be available to those on higher-tier plans.
[IMG alt="file-fLWYpnRCKN" width="690px" height="333px"]https://techcrunch.com/wp-content/uploads/2018/08/file-fLWYpnRCKN.png[/IMG]
Mixmax raises $10.35M to improve email
Continue readingâŠ