You don’t have to travel back that far into the past to a time when a 40-inch TV was considered pretty huge. But admittedly that was back at the end of the CRT era when our TVs were incredibly thick and heavy.
But those days are long behind us. Now 65-inch TVs have become the main staple of American living rooms (with Europe lagging not far behind). The problem with this big thinking is that as we all get used to bigger and better displays in our homes, it's easy to assume that 40-inch TVs are a thing of the past.
But that’s not the case. For many, upgrading from a 32-inch television to a 40-inch screen is a much better option as it’s less likely to suddenly overwhelm your living room - not to mention your budget.
After all, you can still get a superb experience for movies and games on a 40-inch TV set. Most 40-inch TVs are also much cheaper on average than their 55- and 65-inch counterparts.
The biggest drawback with choosing a 40-inch screen rather than one of the bigger options is that you don't always get the latest tech built into a 40-inch TV.
For example, you won't find 40-inch OLEDs, or 40-inch screens with the latest, greatest processors baked in. That can mean that 4K and HDR are off the table, or that motion interpolation and upscaling are spotty at best.
But the good news is that we know not all TVs and TV brands are created equal. There are a number of exceptional 40-inch TVs with 4K HDR at a reasonable price and we've done all the hard work and research for you. The result is a list of 40-inch TVs we’ll be constantly updating that we think represent the best 40-inch TVs on the market right now.
How do I pick out a 40-inch TV?
Before we dive into our recommendations, it's worth going over what we look for when we're reviewing and recommending TVs here on TechRadar.
Ultra HD vs Full HD: That you can’t see a difference between Full HD and Ultra HD on a screen smaller than 55 inches is a common misconception. If you take your time and really look at a picture – especially if that picture is using High Dynamic Range – you will see a difference.
We recommend picking a TV with 4K Ultra-HD and HDR if you can find one. They’re not the standard at this screen size, as the cost can outweigh the benefits for someone shopping for an ultra-cheap TV, but if you're serious about video, 4K is vital.
Operating system: 40-inch TVs didn't always come with a smart TV operating system in the past. These dumb TVs were incredibly cheap to make, and therefore cheap to buy, too. But there was a problem: as Netflix and YouTube became more and more popular, people wanted to stream those services on their TV without resorting to a streaming video device like a Roku, Amazon Fire TV Stick or Chromecast.
These days, it's fairly easy to find good Smart TV on a 40-inch TV. All but the most bare-bones of screens will have them. What you're looking for, ideally, is a well-maintained operating system like Roku TV, LG's webOS or Samsung's Tizen operating system. If you go with a TV that uses a proprietary operating system (basically an operating system exclusive to that one TV) you might have some serious issues down the road.
Inputs and outputs: Connections seem boring, but trust us – this is something most folks don't think about until they bring the TV home and get it all connected, only to realize their great new TV only has one HDMI port.
Having multiple HDMI ports (along with options for optical audio out and RCA connectors) allow you to connect most – if not all – of your devices. This will save you time in the long run as you won't have to get up and switch the cables around any time you want to change the input.
Now you know exactly what you're looking for in a brand new 40-inch screen, here are a few of our favorite TVs that we think would be a great addition to your home entertainment center.
What's the best 40-inch TV in 2019?
Samsung has long led the way in the mid-range and until very recently was almost unchallenged for the throne. While TVs like the TCL 5-Series and VIZIO E-Series offer much fiercer competition than we've ever seen before, Samsung still beats all the rest with its NU7100. While it doesn't offer as colorful HDR as the TCL or VIZIO, Samsung's NU7100 does a significantly better job upscaling content, which means those of you still rocking HD content – cough, cable, cough – will appreciate this TV's ability to make 1080p content look great in any circumstance.
While the TV suffers from limited viewing angles and is slightly more expensive than the rest of the TVs you'll find on this list, the NU7100 is our pick for the best 40-inch TV in 2018.
OK, so the TCL 43S517 isn't exactly a 40-inch TV – it's 43-inches. But look, you can get three extra inches for less than some 40-inch screens! Beyond the extra size, however, the TCL is an extraordinary value. It packs Dolby Vision HDR into a 4K TV that's built on top of Roku TV. Not only does that save you from buying an external streaming video device, but Roku TV is one of the best platforms on the planet.
Samsung and LG might have done an exceptional job improving their UIs over the years, but Roku TV is fast, responsive and packed to the gills with content – thousands of channels are available. Not only does it have a ton of stuff to watch, it's all super-easy to find thanks to its universal search feature. It scans over 200 channels to find films and shows at their lowest possible price.
If you're after the best deal, you can do no better than this.
UK residents don’t know how good they have it when it comes to mid-size TVs. Panasonic, one of the finest panel makers out there, makes high caliber 40-inch screens at an affordable price, like the Panasonic TX-40EX600B.
The screen was released in 2017 and packs both 4K and HDR into its 40-inch panel.
While long time Panasonic owners might be a bit concerned not to see the trusty Firefox OS at the helm of the screen, don’t worry – the My Home Screen 2.0 interface is almost the same thing, but developed entirely in-house by Panasonic.
Add to that three HDMI ports and you have a pretty fancy screen without a high price attached.
If you're looking for the most bang for your buck, and you live Stateside, VIZIO's D-Series offers great FHD visuals for next-to-nothing.
This year's model to beat is the VIZIO D40f-E1. The TV offers a 120Hz effective refresh rate, full-array backlighting and a 200,000:1 contrast ratio. This ensures solid image quality.
The VIZIO D40f-E1 looks good, has a great contrast ratio and can keep up with the action if you're watching a game of football on Sunday. It doesn't look as good as our top picks, but considering that VIZIO's screen usually costs less than $300, we're more than happy.
Entry-level UHD is a hot category for TV makers in 2018. This year, every major brand want a slice of this booming budget market. But can the cheapest 4K HDR sets really deliver all the thrills that 4K HDR is capable of?
Panasonic reckons so, and has loaded its incoming FX600 Series with some impressive technology - including HDR10+ dynamic metadata support. Dynamic metadata allows a screen to more accurately tone map high dynamic range images, even though it lacks the native light output to really do HDR justice.
With a combination of sharp design, hassle-free smart portal and crisp imagery, this is one of the best entry-level panels on the market.
Read the full review: Panasonic TX-43FX600
Continue reading...
But those days are long behind us. Now 65-inch TVs have become the main staple of American living rooms (with Europe lagging not far behind). The problem with this big thinking is that as we all get used to bigger and better displays in our homes, it's easy to assume that 40-inch TVs are a thing of the past.
- If you have a small budget, or small home, then it might make more sense to check out our list of the best 32-inch televisions on offer right now instead.
But that’s not the case. For many, upgrading from a 32-inch television to a 40-inch screen is a much better option as it’s less likely to suddenly overwhelm your living room - not to mention your budget.
After all, you can still get a superb experience for movies and games on a 40-inch TV set. Most 40-inch TVs are also much cheaper on average than their 55- and 65-inch counterparts.
The biggest drawback with choosing a 40-inch screen rather than one of the bigger options is that you don't always get the latest tech built into a 40-inch TV.
For example, you won't find 40-inch OLEDs, or 40-inch screens with the latest, greatest processors baked in. That can mean that 4K and HDR are off the table, or that motion interpolation and upscaling are spotty at best.
But the good news is that we know not all TVs and TV brands are created equal. There are a number of exceptional 40-inch TVs with 4K HDR at a reasonable price and we've done all the hard work and research for you. The result is a list of 40-inch TVs we’ll be constantly updating that we think represent the best 40-inch TVs on the market right now.
How do I pick out a 40-inch TV?
Before we dive into our recommendations, it's worth going over what we look for when we're reviewing and recommending TVs here on TechRadar.
Ultra HD vs Full HD: That you can’t see a difference between Full HD and Ultra HD on a screen smaller than 55 inches is a common misconception. If you take your time and really look at a picture – especially if that picture is using High Dynamic Range – you will see a difference.
We recommend picking a TV with 4K Ultra-HD and HDR if you can find one. They’re not the standard at this screen size, as the cost can outweigh the benefits for someone shopping for an ultra-cheap TV, but if you're serious about video, 4K is vital.
Operating system: 40-inch TVs didn't always come with a smart TV operating system in the past. These dumb TVs were incredibly cheap to make, and therefore cheap to buy, too. But there was a problem: as Netflix and YouTube became more and more popular, people wanted to stream those services on their TV without resorting to a streaming video device like a Roku, Amazon Fire TV Stick or Chromecast.
These days, it's fairly easy to find good Smart TV on a 40-inch TV. All but the most bare-bones of screens will have them. What you're looking for, ideally, is a well-maintained operating system like Roku TV, LG's webOS or Samsung's Tizen operating system. If you go with a TV that uses a proprietary operating system (basically an operating system exclusive to that one TV) you might have some serious issues down the road.
Inputs and outputs: Connections seem boring, but trust us – this is something most folks don't think about until they bring the TV home and get it all connected, only to realize their great new TV only has one HDMI port.
Having multiple HDMI ports (along with options for optical audio out and RCA connectors) allow you to connect most – if not all – of your devices. This will save you time in the long run as you won't have to get up and switch the cables around any time you want to change the input.
Now you know exactly what you're looking for in a brand new 40-inch screen, here are a few of our favorite TVs that we think would be a great addition to your home entertainment center.
What's the best 40-inch TV in 2019?

Samsung has long led the way in the mid-range and until very recently was almost unchallenged for the throne. While TVs like the TCL 5-Series and VIZIO E-Series offer much fiercer competition than we've ever seen before, Samsung still beats all the rest with its NU7100. While it doesn't offer as colorful HDR as the TCL or VIZIO, Samsung's NU7100 does a significantly better job upscaling content, which means those of you still rocking HD content – cough, cable, cough – will appreciate this TV's ability to make 1080p content look great in any circumstance.
While the TV suffers from limited viewing angles and is slightly more expensive than the rest of the TVs you'll find on this list, the NU7100 is our pick for the best 40-inch TV in 2018.


OK, so the TCL 43S517 isn't exactly a 40-inch TV – it's 43-inches. But look, you can get three extra inches for less than some 40-inch screens! Beyond the extra size, however, the TCL is an extraordinary value. It packs Dolby Vision HDR into a 4K TV that's built on top of Roku TV. Not only does that save you from buying an external streaming video device, but Roku TV is one of the best platforms on the planet.
Samsung and LG might have done an exceptional job improving their UIs over the years, but Roku TV is fast, responsive and packed to the gills with content – thousands of channels are available. Not only does it have a ton of stuff to watch, it's all super-easy to find thanks to its universal search feature. It scans over 200 channels to find films and shows at their lowest possible price.
If you're after the best deal, you can do no better than this.


UK residents don’t know how good they have it when it comes to mid-size TVs. Panasonic, one of the finest panel makers out there, makes high caliber 40-inch screens at an affordable price, like the Panasonic TX-40EX600B.
The screen was released in 2017 and packs both 4K and HDR into its 40-inch panel.
While long time Panasonic owners might be a bit concerned not to see the trusty Firefox OS at the helm of the screen, don’t worry – the My Home Screen 2.0 interface is almost the same thing, but developed entirely in-house by Panasonic.
Add to that three HDMI ports and you have a pretty fancy screen without a high price attached.


If you're looking for the most bang for your buck, and you live Stateside, VIZIO's D-Series offers great FHD visuals for next-to-nothing.
This year's model to beat is the VIZIO D40f-E1. The TV offers a 120Hz effective refresh rate, full-array backlighting and a 200,000:1 contrast ratio. This ensures solid image quality.
The VIZIO D40f-E1 looks good, has a great contrast ratio and can keep up with the action if you're watching a game of football on Sunday. It doesn't look as good as our top picks, but considering that VIZIO's screen usually costs less than $300, we're more than happy.


Entry-level UHD is a hot category for TV makers in 2018. This year, every major brand want a slice of this booming budget market. But can the cheapest 4K HDR sets really deliver all the thrills that 4K HDR is capable of?
Panasonic reckons so, and has loaded its incoming FX600 Series with some impressive technology - including HDR10+ dynamic metadata support. Dynamic metadata allows a screen to more accurately tone map high dynamic range images, even though it lacks the native light output to really do HDR justice.
With a combination of sharp design, hassle-free smart portal and crisp imagery, this is one of the best entry-level panels on the market.
Read the full review: Panasonic TX-43FX600
- Looking for the best screen, period? Here's the best TV of 2018
Continue reading...