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Super Bowl commercials go hand-in-hand with the big game itself. Each extortionately priced ad slot is highly coveted not just for its mega viewership, but also for its place in a tradition of cinematic commercials with high impact results. Marketers have been trying harder and harder to be remembered among the high octane action of the big game for years, with the results being incredibly charming, funny, powerful commercials for some of the worldâs biggest brands.
Every ad break is celebrated in the Super Bowl - with brands spending big bucks to have their zany up-to-90-second clips put before the nation in a bid to âwinâ the break. Itâs every brandâs chance to cash in a high production value ad for a massively engaged audience across the world, and the rush to create the wackiest, cutest, or most emotional ad has always been on.
With the biggest advertising event of the year just around the corner, weâre calling back to some of the most legendary Super Bowl commercials of the last 53 Championship games.
[ul]
[li]See where to watch (and for free!) with our Super Bowl live stream guide[/li][/ul]
5. Super Bowl XXVII commercial: McDonaldâs
Despite key star Michael Jordan also appearing in a Nike campaign in the same commercial slot, McDonaldâs still won the 1993 race for the best Super Bowl commercial with its ânothing but netâ ad. The Showdown treated viewers to a Larry Bird vs Michael Jordan dunk challenge in efforts to win a Big Mac meal. With every unbelievable shot, we edge closer to that classic line and it becomes more and more obvious that McDonaldâs has a winner on its hands.
McDonaldâs werenât worried about their star sharing the limelight with Nike, and they were right not to be. The Showdown was named the winner of USA Todayâs Super Bowl Ad Meter the next day.
4. Super Bowl XVIII commercial: Wendyâs
Launching a direct attack on the Whopper and the Big Mac, the Wendyâs Super Bowl XVIII commercial not only celebrated the caliber of the Wendyâs burger, but also launched a slogan that would capture American pop-culture, language, and even politics for years to come.
âWhereâs the beef?â was a simple line uttered by a small Grandma as she glared at an oversized hamburger bun with a comically small patty in the middle. It would soon come to be used throughout the country as well as Walter Mondaleâs ill-fated Presidential campaign just a few months later. To this day, âwhereâs the beefâ is a classic hallmark of 1980âs advertising.
3. Super Bowl XXIV commercial: Diet Pepsi
âWhoâs the wise guy?â Thatâs what Ray Charles wants to know when his coveted Diet Pepsi is switched for a Coke during this 1990 Super Bowl XXIV commercial. The ad hit that sweet spot of simplicity and comedy that makes all the best commercials stand out in the arena of the ad break. One of the string of ads sitting under the âyou got the right one, babyâ umbrella, Ray Charles would continue advertising with Diet Pepsi until 1993.
Beyond this particular clip, Ray Charles also played host to a number of Diet Pepsi Super Bowl commercials over the three year period, with the whole campaign striking a particularly groovy note. It continues to be held as a pinnacle in longer tail advertising campaigns, with the Super Bowl commercial break playing a major role in the release of each new ad.
2. Super Bowl XIV commercial: Coca-Cola
While Pepsi has laid its claim to the Super Bowl, Coca-Cola wins out between the two in our roundup of the best Super Bowl commercials. All it took was a simple âhey, kid - catch!â and the world was won over.
As âMeanâ Joe Greene is limping off the pitch, a young fan approaches - itâs the typical adorable child meets grumpy hero and changes him for the better with a Coke storyline weâve all come to know and love. Plus, itâs complete with extra long shot of the hero draining the bottle. The ad has become one of the most famous Coca-Cola commercials in history, spawning a celebrated tagline that continues to drive memories today.
1. Super Bowl XVIII commercial: Apple
Rather than dealing in whimsy or using a star-studded cast to get their name out to the masses, Apple took a decidedlyâŚApple route to stardom in the Super Bowl XVIII. Positioned to reveal the Apple Macintosh computer, the abstract 1984-esque production sees a young athlete destroy a Big Brother screen during a dystopic rally of marching unison, Thought Police, and surveillance. The commercial concluded with a reveal of the Macintosh computer and the words "youâll see why 1984 wonât be like 1984".
In an arena of quick sketches and celebrity endorsements, the commercial, named 1984, sat at a strange position of intrigue and mystery. And yet, it went on to be widely celebrated as a momentous masterpiece that would change advertising forever.
[IMG alt=âDividerâ]http://cdn.mos.cms.futurecdn.net/Rjy...JeDpNcYVEn.jpg
Super Bowl 2020 commercials: what to expect?
With 2020âs entrants into the Super Bowl commercial space making themselves known, we have some clues as to what each ad break might bring us. One of the biggest early reveals to make headlines recently has been Donald Trumpâs 60-second reelection campaign slot, but weâre still waiting to see exactly how that pans out against Mike Bloombergâs.
We know that Coca-Cola are returning to the in-game ad field after a brief departure in 2019 which saw a pre-game commercial buck the soda brandâs tradition. Facebook will also enter the space for the first time with a commercial starring Sylvester Stallone and Chris Rock taking on the steps of the Philadelphia Museum of Modern Art. Also confirmed for a Super Bowl slot are Mountain Dew, Budweiser, Pringles, Audi, Porsche and Snickers among others.
Read more:
[ul]
[li]See all of todayâs best MacBook sale prices and deals[/li][li]Super Bowl 2020: where when, whoâs playing and all you need to know[/li][li]Donât miss a moment with a Super Bowl 2020 live stream[/li][/ul]
Continue readingâŚ[/IMG]
Every ad break is celebrated in the Super Bowl - with brands spending big bucks to have their zany up-to-90-second clips put before the nation in a bid to âwinâ the break. Itâs every brandâs chance to cash in a high production value ad for a massively engaged audience across the world, and the rush to create the wackiest, cutest, or most emotional ad has always been on.
With the biggest advertising event of the year just around the corner, weâre calling back to some of the most legendary Super Bowl commercials of the last 53 Championship games.
[ul]
[li]See where to watch (and for free!) with our Super Bowl live stream guide[/li][/ul]
5. Super Bowl XXVII commercial: McDonaldâs
Despite key star Michael Jordan also appearing in a Nike campaign in the same commercial slot, McDonaldâs still won the 1993 race for the best Super Bowl commercial with its ânothing but netâ ad. The Showdown treated viewers to a Larry Bird vs Michael Jordan dunk challenge in efforts to win a Big Mac meal. With every unbelievable shot, we edge closer to that classic line and it becomes more and more obvious that McDonaldâs has a winner on its hands.
McDonaldâs werenât worried about their star sharing the limelight with Nike, and they were right not to be. The Showdown was named the winner of USA Todayâs Super Bowl Ad Meter the next day.
4. Super Bowl XVIII commercial: Wendyâs
Launching a direct attack on the Whopper and the Big Mac, the Wendyâs Super Bowl XVIII commercial not only celebrated the caliber of the Wendyâs burger, but also launched a slogan that would capture American pop-culture, language, and even politics for years to come.
âWhereâs the beef?â was a simple line uttered by a small Grandma as she glared at an oversized hamburger bun with a comically small patty in the middle. It would soon come to be used throughout the country as well as Walter Mondaleâs ill-fated Presidential campaign just a few months later. To this day, âwhereâs the beefâ is a classic hallmark of 1980âs advertising.
3. Super Bowl XXIV commercial: Diet Pepsi
âWhoâs the wise guy?â Thatâs what Ray Charles wants to know when his coveted Diet Pepsi is switched for a Coke during this 1990 Super Bowl XXIV commercial. The ad hit that sweet spot of simplicity and comedy that makes all the best commercials stand out in the arena of the ad break. One of the string of ads sitting under the âyou got the right one, babyâ umbrella, Ray Charles would continue advertising with Diet Pepsi until 1993.
Beyond this particular clip, Ray Charles also played host to a number of Diet Pepsi Super Bowl commercials over the three year period, with the whole campaign striking a particularly groovy note. It continues to be held as a pinnacle in longer tail advertising campaigns, with the Super Bowl commercial break playing a major role in the release of each new ad.
2. Super Bowl XIV commercial: Coca-Cola
While Pepsi has laid its claim to the Super Bowl, Coca-Cola wins out between the two in our roundup of the best Super Bowl commercials. All it took was a simple âhey, kid - catch!â and the world was won over.
As âMeanâ Joe Greene is limping off the pitch, a young fan approaches - itâs the typical adorable child meets grumpy hero and changes him for the better with a Coke storyline weâve all come to know and love. Plus, itâs complete with extra long shot of the hero draining the bottle. The ad has become one of the most famous Coca-Cola commercials in history, spawning a celebrated tagline that continues to drive memories today.
1. Super Bowl XVIII commercial: Apple
Rather than dealing in whimsy or using a star-studded cast to get their name out to the masses, Apple took a decidedlyâŚApple route to stardom in the Super Bowl XVIII. Positioned to reveal the Apple Macintosh computer, the abstract 1984-esque production sees a young athlete destroy a Big Brother screen during a dystopic rally of marching unison, Thought Police, and surveillance. The commercial concluded with a reveal of the Macintosh computer and the words "youâll see why 1984 wonât be like 1984".
In an arena of quick sketches and celebrity endorsements, the commercial, named 1984, sat at a strange position of intrigue and mystery. And yet, it went on to be widely celebrated as a momentous masterpiece that would change advertising forever.
[IMG alt=âDividerâ]http://cdn.mos.cms.futurecdn.net/Rjy...JeDpNcYVEn.jpg
Super Bowl 2020 commercials: what to expect?
With 2020âs entrants into the Super Bowl commercial space making themselves known, we have some clues as to what each ad break might bring us. One of the biggest early reveals to make headlines recently has been Donald Trumpâs 60-second reelection campaign slot, but weâre still waiting to see exactly how that pans out against Mike Bloombergâs.
We know that Coca-Cola are returning to the in-game ad field after a brief departure in 2019 which saw a pre-game commercial buck the soda brandâs tradition. Facebook will also enter the space for the first time with a commercial starring Sylvester Stallone and Chris Rock taking on the steps of the Philadelphia Museum of Modern Art. Also confirmed for a Super Bowl slot are Mountain Dew, Budweiser, Pringles, Audi, Porsche and Snickers among others.
Read more:
[ul]
[li]See all of todayâs best MacBook sale prices and deals[/li][li]Super Bowl 2020: where when, whoâs playing and all you need to know[/li][li]Donât miss a moment with a Super Bowl 2020 live stream[/li][/ul]
Continue readingâŚ[/IMG]