Using data to provide a more personalized customer experience

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  • PCHF IT Feeds
    PCHF Bot
    • Jan 2015
    • 54578

    #1

    Using data to provide a more personalized customer experience

    Before the introduction of the EU’s General Data Protection Regulation (GDPR), businesses collected as much data as they could from customers and even purchased additional data from third parties. However, with GDPR in effect and the possibility of being fined for mishandling data, businesses needed to approach data collection in a much more ethical way.

    To better understand how businesses are now using data to offer a more personalized customer experience, TechRadar Pro spoke with Maintel’s CTO Rufus Grig.

    [ul]
    [li]The importance of putting your data to work[/li][li]Security teams are drowning in data[/li][li]A new era in data awareness[/li][/ul]

    [IMG alt="xZTAWqzsmn38eGB9KEXMTK" width="690px" height="388px"]https://cdn.mos.cms.futurecdn.net/xZTAWqzsmn38eGB9KEXMTK.jpg[/IMG]

    [IMG alt="cq549vNncukg9YTBwPtCGa" width="690px" height="388px"]https://cdn.mos.cms.futurecdn.net/cq549vNncukg9YTBwPtCGa.jpg[/IMG]

    [ul]
    [li]We’ve also highlighted the best data visualization tools[/li][/ul]

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