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It looks like Netflix is betting big on the future of interactive content, according to a presentation by a company executive.
Netflix made waves with the release of Bandersnatch, an interactive movie from the creators of Black Mirror that allowed viewers to âchoose their own adventureâ, making choices throughout the film that influenced the direction and length of the narrative.
According to Netflixâs VP of Product, Todd Yellin, thereâs a lot more of that to come.
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[li]Do we need Netflix on Nintendo Switch?[/li][li]Check out the best streaming services[/li][li]Or just the best movies on Netflix right now[/li][/ul]
Yellin gave a keynote at this yearâs FICCI-Frames, the massive entertainment conference hosted in Mumbai, India each year. Calling Bandersnatch a âhuge hitâ for the platform, Yellin hinted at future projects in a similar vein that would give audiences control over how interactive content turned out â and it wonât all be dystopian sci-fi.
âIt wonât necessarily be science fiction, or it wonât necessarily be dark. It could be a wacky comedy,â Yellin revealed. "It could be a romance, where the audience gets to choose â should she go out with him or him.â
Whatâs interesting is the projected timeline Yellin gave for more interactive content arriving on the Netflix platform, saying viewers could expect more titles âover the next year or twoâ. Given that Bandersnatch took two years of development, itâs likely a number of new interactive projects are already underway.
People pleaser
Netflix is still undeniably the frontrunner among the competing streaming services, but with stiff competition from the likes of Amazon and Hulu, the incoming Disney+ streaming service, and Appleâs rumored Netflix rival on the way, it faces a challenge to maintain that position.
But if Netflix is able to push the boundaries of the content on its service, all while remaining a hub for a wide range of traditional drama, comedy, thriller, anime and the like, it may be that we see Netflix remain the default choice for online streaming for many years to come.
[ul]
[li]Everything you need to know about Disney+[/li][/ul]
Via Variety
Continue readingâŚ
Netflix made waves with the release of Bandersnatch, an interactive movie from the creators of Black Mirror that allowed viewers to âchoose their own adventureâ, making choices throughout the film that influenced the direction and length of the narrative.
According to Netflixâs VP of Product, Todd Yellin, thereâs a lot more of that to come.
[ul]
[li]Do we need Netflix on Nintendo Switch?[/li][li]Check out the best streaming services[/li][li]Or just the best movies on Netflix right now[/li][/ul]
Yellin gave a keynote at this yearâs FICCI-Frames, the massive entertainment conference hosted in Mumbai, India each year. Calling Bandersnatch a âhuge hitâ for the platform, Yellin hinted at future projects in a similar vein that would give audiences control over how interactive content turned out â and it wonât all be dystopian sci-fi.
âIt wonât necessarily be science fiction, or it wonât necessarily be dark. It could be a wacky comedy,â Yellin revealed. "It could be a romance, where the audience gets to choose â should she go out with him or him.â
Whatâs interesting is the projected timeline Yellin gave for more interactive content arriving on the Netflix platform, saying viewers could expect more titles âover the next year or twoâ. Given that Bandersnatch took two years of development, itâs likely a number of new interactive projects are already underway.
People pleaser
Netflix is still undeniably the frontrunner among the competing streaming services, but with stiff competition from the likes of Amazon and Hulu, the incoming Disney+ streaming service, and Appleâs rumored Netflix rival on the way, it faces a challenge to maintain that position.
But if Netflix is able to push the boundaries of the content on its service, all while remaining a hub for a wide range of traditional drama, comedy, thriller, anime and the like, it may be that we see Netflix remain the default choice for online streaming for many years to come.
[ul]
[li]Everything you need to know about Disney+[/li][/ul]
Via Variety
Continue readingâŚ