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John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to...

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PCHF Bot
Jan 10, 2015
49,946
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pchelpforum.net
#1
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Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More
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